Pasche hadn’t finished his logo, so I told them to use his on the English album. After many a back-and-forth, trial-and-error fleshing-out with the illustrator, the Rolling Stones’ tongue and lip logo as we now know it was being hatched. And Marshall Chess, the newly-named president of Rolling Stones Records, was in London said, All I have is a rubber stamp from the sketch, so I said for him to stamp it a few times, put it on a fax which, on a thermal fax machine, the quality is just shit, but I could see the silhouette of it, where the art student was going, very fuzzy, and about ¾ of an inch, so I blew that up to about 12″ and I had an illustrator working for me and I said, ‘I want you to re-draft this for me’. He (Pasche) had only completed some sketches, rough sketches of it. In New York, Craig Braun as the owner and creative director of the Sound Packaging Corporation, had a deadline to complete the artwork for the band's Sticky Fingers album and he needed the logo from Pasche. However, it did inspire him to his design. In an interview with The New York Times, Pasche recalled that, “I didn’t want to do anything Indian, because I thought it would be very dated quickly, as everyone was going through that phase at the time”. I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time.". Pasche said at the time "The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations. For the logo, Jagger had suggested the tongue of the Hindu goddess Kali. Jagger accepted his second and final version. Having accepted the commission, Pasche started working on the poster. John Pasche was in his third and final year at the time on his Master of Arts degree at the Royal College of Art in London 1970 when Mick Jagger approached him having seen his designs at the final degree show. The band began to look for a design student to design not only the poster, but also a logo or symbol which could be used on note paper, a programme cover and a cover for the press book. The Rolling Stones needed a poster for their 1970 European Tour, but they were unhappy with the designs that were offered to them by their then record company Decca Records.
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